Marketing Specialist

Brand positioning, corporate communications and campaigns across several business lines are the brief for the Marketing Specialist job at APEC – Arabian Petroleum Company in Tripoli, Lebanon. The post serves APEC Group’s commercial objectives and calls for experience in managing marketing initiatives or teams.

What the marketing specialist job in Tripoli involves

The job covers marketing strategy, brand and campaign work, and the budgets and agencies behind them.

Responsibilities

• Puts marketing strategies into practice in line with APEC Group’s commercial objectives
• Leads brand positioning, corporate communications and campaigns across several business lines, keeping identity and messaging consistent across channels
• Oversees digital marketing, social media, content and advertising
• Researches markets, competitors and customer segments to spot growth opportunities
• Teams up with Sales, Business Development and Operations on launches of new products, winning customers and entering new markets
• Manages external agencies, suppliers and service providers, and tracks marketing budgets, performance indicators and campaign ROI

Requirements

• Track record in brand management, digital campaigns, strategic marketing and performance analysis
• Experience managing marketing initiatives or teams
• Leadership, communication, project management and analytical skills at a strong level
• Proficient with reporting platforms and digital marketing tools
• Arabic and English, both at an excellent level
• Living in North Lebanon, or willing to work from the employer’s site in the region
• Related degree fields include Business Administration and Communications

Preferred qualifications

• Master’s degree
• Experience in the energy, petroleum, FMCG, retail or distribution sectors, described as a strong advantage

Benefits

• Leading marketing initiatives within a diversified business group
• Exposure to several business lines and cross-functional strategic projects
• Professional development and career growth opportunities

How to apply

Applicants can apply directly through LinkedIn, or email a CV to the email address below with Marketing Specialist in the subject line.