The Senior Marketing Specialist vacancy at Gray Mackenzie Retail Lebanon (GMRL) in Zouk Mosbeh, Lebanon, is responsible for carrying out the company’s marketing activities, from advertising and promotional materials and press releases to store visits and mystery shopping. The post also handles the brand marketing and advertising budget and the monthly A&P reports.
Senior marketing specialist jobs in Zouk Mosbeh: what the GMRL post involves
The ad places the job in the Industrial City area of Zouk Mosbeh, in Keserwan, and defines it as implementing the marketing activities.
Responsibilities
- Develops advertising and marketing materials, above and below the line, working from the yearly marketing calendars, along with tactical flyers, seasonal brochures and advertising campaigns
- Puts the marketing and communications strategies for GMRL brands into practice, oversees every communication channel, online and offline, and contributes to social media content for the brands
- Drafts press releases with the agency’s help and circulates them, organizes and supervises occasional events and related public relations work, and tracks GMRL’s CSR activities with an activities calendar for every initiative
- Visits stores and tours the market, supervises and carries out mystery shopping visits, and stays in direct contact with GMRL outlets so promotions, branding, campaigns, launches and events are implemented properly
- Coordinates with business partners (the advertising agency, media buying unit, PR agency, production and printing houses), with the commercial, operations and finance departments, and with the call center on inbound and outbound issues
- Reviews the advertising scene and competitors’ media each quarter with the Media Buying Unit, monitors the media daily, and writes competitive reports and analysis
- Runs in-house surveys and questionnaires, interprets sales figures, assesses advertising and promotion campaigns and digital flyers, and conducts market surveys
- Handles the budget for brand marketing and advertising, with monthly A&P reports and a quarterly report comparing advertising expenditure with sales, and sends the A&P and related reports to the departments concerned
About Gray Mackenzie Retail Lebanon
Gray Mackenzie Retail Lebanon (GMRL) dates its start to 1996 and describes itself as an owner and operator of supermarkets and hypermarkets. Its divisions include Spinneys, Happy Discount Store and Grab’n Go, Mackenzie Distribution, F&B and Production were added in 2019, and Monoprix and NokNok have joined in recent years. The ad adds that the company is preparing to expand across the region.
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