Regional Marketing Manager

A Regional Marketing Manager is wanted at BanoPuratos in Bshamoun, Lebanon, to own marketing strategy, campaigns and market research. The post also carries budget and people responsibility, with input going up to the CEO.

Regional marketing manager job details in Bshamoun

The post is permanent and sits inside the marketing department of BanoPuratos. Campaigns are owned from ideation to execution, and the manager leads several reporting units across disciplines.

Responsibilities

• Leads the department’s marketing strategy, plans and customer value propositions, feeds input to the CEO, and covers smaller regional entities such as ABA
• Researches market trends, demographics, competitors and consumer insights, then recommends programme changes based on the findings
• Develops and manages multi-channel campaigns and touchpoint planning for customer acquisition, retention and loyalty
• Oversees and approves creative work such as promotional materials, website and social media content, and advertisements
• Works with sales and brand managers on opportunities, campaign strategy and measurement frameworks
• Tracks marketing performance and analytics across platforms, shares learning and recommends corrective measures
• Plans exhibitions, in-house events and PR events, and manages brand positioning, target audiences and brand equity
• Manages the department budget, submits it to the CEO for approval, and leads and coaches multi-disciplinary teams

Requirements

• Ability to develop strategic marketing plans, identify target audiences and lead creative multi-channel campaigns that engage, educate and motivate
• Strong market, customer and competitor analysis
• Fluent English and Arabic

Preferred qualifications

• French

Benefits

• A competitive package, along with a position the hire can further develop and shape

About BanoPuratos

BanoPuratos develops, produces and distributes ingredients for bakers, pastry chefs and chocolatiers. It is a joint venture in the Middle East with 354 employees in seven countries and a consolidated turnover of over 100 M in 2022.

How to apply

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