Assistant Marketing Manager

Crowne Plaza Muscat OCEC, a five-star hotel inside the Oman Convention and Exhibition Centre in Muscat, has a vacancy for an Assistant Marketing Manager. The post supports marketing for rooms, food and beverage, and events and conferences, in line with IHG and Crowne Plaza brand standards.

Assistant marketing manager job details in Muscat

The role combines creative and analytical work and depends on close cooperation with other hotel departments. Its holder is expected to react to market trends, competitor moves and changing guest expectations, and to work with outside agencies on design, PR and media buying when needed.

Responsibilities

• Helping draft the annual and quarterly marketing plans and monitoring the marketing budget, comparing spend with return and proposing reallocations
• Looking after the hotel’s digital presence: website content, SEO and SEM, and online travel agency listings
• Running social media on Instagram, Facebook, LinkedIn and other platforms, with content calendars, posts and paid campaigns
• Coordinating email marketing, display advertising, retargeting and online promotions that drive bookings, leads and engagement
• Producing photos, videos and graphics that meet brand standards, and keeping the brand consistent in print, digital and signage
• Launching campaigns for rooms, F&B and events and meetings, then measuring their results
• Tracking performance in Google Analytics, social media insights and Meta Ads, and preparing KPI reports for senior management with improvement suggestions
• Developing PR strategy, handling media relations, writing and distributing press releases, and organizing media visits, site inspections and familiarization trips
• Supporting seasonal promotions, collateral, signage and merchandise, and taking part in trade shows, exhibitions and local partnerships
• Following local, GCC and international market trends and competitor rates, promotions and positioning, and using the findings to suggest new opportunities and product improvements
• Forecasting campaign outcomes and supporting internal communication to staff about campaigns and the hotel’s positioning

Requirements

• Prior experience in a similar role
• Proficiency with Google Analytics, social media ad platforms such as Meta Ads, and email marketing tools
• Strong copywriting and editing skills
• Basic design awareness and the ability to work with creative tools
• Excellent written and verbal English
• Strong organizational and project management skills, with the ability to multitask
• Analytical mindset for interpreting data and making informed decisions
• Collaborative style with internal teams and external stakeholders

Preferred qualifications

• Arabic

Benefits

• Competitive salary
• Full uniform
• Room discounts
• Training

About Crowne Plaza Muscat OCEC

The hotel offers accommodation, dining, and meeting and event facilities, and serves business travellers, conference delegates and leisure guests. Crowne Plaza describes itself as a premium brand with more than 420 hotels worldwide.

How to apply

Applications go through the IHG careers page, apply here.