About the regional marketing manager job in Abu Dhabi
The listing calls this a hands-on role built around coordination, delivery and optimisation, with exposure to both brand and performance marketing. The manager works with senior marketing leaders and the commercial and revenue teams so that campaigns go out on time and on brand while supporting demand, route performance and revenue growth. Up to 20% travel is expected, to build local knowledge and relationships in the assigned markets.
Responsibilities
- Running integrated, full-funnel campaigns for the assigned markets, from awareness through to conversion
- Coordinating paid, owned and earned channels, including digital, social, sponsorships, OOH, partnerships and CRM, to deliver each country’s execution plan
- Managing campaign timelines, assets, approvals and deployment, while keeping activity true to Etihad’s premium brand and locally relevant
- Serving as the day-to-day marketing contact for the assigned markets
- Working with teams across the Revenue & Commercial division to align execution with commercial priorities
- Supporting market initiatives such as tactical offers, seasonal activity and new route launches
- Managing external agency partners for quality, timing, brand standards and performance
- Tracking reach, engagement, traffic, bookings and CPA, and supporting reporting and post-campaign reviews that surface insights and optimization opportunities
Requirements
- Experience executing multi-channel marketing campaigns, ideally in airlines or retail
- Organized, delivery-focused and comfortable running several workstreams at once
- Experience working with agencies and multiple internal stakeholders
- Commercial curiosity about what drives performance
- Accuracy and attention to detail
- Willingness to travel and engage with markets on the ground
- Creative flair, with the ability to manage creative development alongside commercial objectives, performance metrics and return on investment
About Etihad
Etihad describes itself as the UAE’s national airline, operating from its hub in Abu Dhabi. Its “Journey 2030” ambition is to double the fleet, expand the network and grow its people.
How to apply
Applications are submitted through the the application button below on the Etihad careers page.
Apply through the employer's link: jobs.smartrecruiters.com
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This specialty in Madar Jobs data
- Jobs published on Madar Jobs in Digital Marketing in the UAE over the last 90 days: 3.
- Cities with the most jobs in this specialty: Abu Dhabi (2), Dubai (1).
Figures come from the listings published on Madar Jobs itself, as they state them.