Social Media Listening Associate

The Social Media Listening Associate post at Nestlé Business Services in Cairo, Egypt, belongs to the Integrated Marketing Services department. Much of the work is watching digital and social channels and spotting reputational risks early enough to warn the brands or functions affected.

Social media listening associate job details in Cairo

The role collects, structures and analyzes data from several sources to support brands and functions with reputation management, social insights and content marketing. Its output goes into reports, dashboards and presentations that answer business questions.

Responsibilities

• Processes, labels and structures data accurately in the relevant digital and media analytics tools
• Runs omnichannel analysis and turns it into data-driven conclusions, covering social brand equity, owned digital and social channel measurement, campaign performance, the brand ecosystem and crisis listening
• Watches for potential reputational risks and alerts the functions or brands concerned in time, supporting issue management
• Handles ad-hoc business requests such as data pulls, data structuring and analysis
• Updates standard routines depending on the assignment
• Works with cross-functional teams on the day-to-day running of analytics projects and initiatives

Requirements

• Degree in a field such as marketing, business studies, communications, journalism, media studies or psychology
• Solid understanding of how social media platforms work, including Twitter, Facebook, LinkedIn, Instagram, YouTube and TikTok
• Understanding of the key functions of social listening tools such as Social Studio, Socialbakers, Sprinklr, TalkWalker or Google Analytics
• Ability to work with large volumes of data from different sources, with a basic grasp of data types and structure
• Excel knowledge covering table organization, simple charts, sorting, filtering and conditional formatting
• Basic data visualization and presentation skills
• Confident use of MS Word and PowerPoint
• Advanced English, plus an additional language depending on project requirements

Preferred qualifications

Experience with analytical tasks, whether work-related or academic, is listed as a plus.

About Nestlé

The vacancy is advertised under Nestlé, which describes itself as the largest food and beverage company in the world, driven by a purpose of enhancing quality of life and contributing to a healthier future.

How to apply

Applications go through Nestlé’s job site, where candidates can apply using the button below.