About the PR and influencer manager job in Dubai
It is a hands-on leadership role that works as a strategic partner to the business and marketing teams, so the aim is to lift sales as well as brand desirability. By the end of the first year, the brand expects a credible influencer network grounded in Saudi and UAE culture and a measurable earned media engine that supports commercial growth.
Responsibilities
- Plans and delivers integrated PR, influencer and event strategies across the GCC, built on local trends, traditions and consumer behavior
- Builds lasting relationships with influencers, creators, talent managers, journalists and media figures through regular meetings and networking events
- Directs PR and events agencies and retailers, setting KPIs and tracking their deliverables, budgets, timelines and reporting
- Runs campaigns end to end and measures performance, budget use and ROI in CreatorIQ and other tools
- Turns campaign results into insights and recommendations, and manages budgets in line with Marketing Managers and the P&L
- Organizes influencer events, launches, brand experiences and community activations, and represents the brand at industry events
- Monitors market insights and competitor practices
- Works with marketing, social media, brand and leadership teams to keep messaging consistent and advises on reputation management
Requirements
- Background spanning PR, communications, events, influencer marketing or integrated marketing
- Proven experience managing agencies and external partners
- Strong track record across GCC markets, particularly Saudi Arabia and the UAE, with deep knowledge of the Saudi media and influencer landscape
- Success leading influencer and creator marketing programs at scale, using CreatorIQ or an equivalent platform
- A wide network of influencers, creators, talent managers and media contacts across the Middle East
- Business acumen, a data-driven approach to optimizing campaigns, and strong project management
- Excellent presentation, negotiation and stakeholder management skills, with the ability to juggle several projects at once
Benefits
- A bonus program on top of a salary the company describes as competitive
- An inclusive culture that values diverse perspectives
About Sol de Janeiro
Launched in 2015 as a digitally native beauty brand inspired by Brazilian beauty rituals, Sol de Janeiro is headquartered in New York with teams in Paris, London and Germany. In 2024 it appeared on TIME100’s Most Influential Companies, Fast Company’s World’s Most Innovative Companies and WWD Beauty Inc’s Power Brands lists.
How to apply
Applications for the role go through Sol de Janeiro’s Greenhouse page, where candidates can apply using the button below.
Apply through the employer's link: job-boards.greenhouse.io
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